European
Union has formally charged Google of abusing its dominant position on the
internet search market.
According
to a Corliss Tech Review Group
report, Google has used its gigantic power as a search engine to redirect
internet users from rivals to its own services, which include YouTube and its
own social network Google+.
Expedia,
Microsoft, and TripAdvisor, which are Google’s competitors, declare that its
way of promoting its own companies above rivals on its search engine stops them
from contending on a level playing field.
Insiders
claim the case could prove just as costly as the EU's decade-long battle with
Microsoft, which ultimately cost the company £1.6 billion in fines.
If Google fails to rebut any
formal charges imposed by Brussels, the commission could impose a huge fine
which could exceed £4 billion which is about 10% of Google's most recent annual
revenue.
More
than twenty four European organizations have filed antitrust complaints against
Google. Many are from powerful publishing groups and online firms in Germany.
They
have previously requested to force Google to stop blocking competition in
sections like online maps, travel and shopping services.
Moreover,
lawyers from France also requested for Google to reveal its secret formula for
ranking websites but Google argues such transparency would expose its business
secrets to rivals and leave the search engine vulnerable to spam.
In
accusing Google of anti-competitive practices against rival shopping sites, the
EU competition authority said it is continuing to investigate other areas,
including alleged "web scraping" to copy content off of rival travel
and local business review sites, and Google's restrictive practices on
advertising.
Android Investigation
EU
will be likely to probe Google’s operating mobile operating system Android.
The
investigation will center on whether Google has entered into anti-competitive
agreements or abused a possible dominant position in the field of operating
systems, applications and services for smart mobile devices.
Google
has given 10 weeks to reply and they will also get the chance to argue their
case in a formal hearing. But if it
finds the company in the wrong then it would face the legal consequences and
must change the way it does business in Europe.
The
competition commissioner also claims that Smartphones, tablets and similar
devices play an increasing role in many people's daily lives, and she wants to
make sure the markets in the area can flourish without anti-competitive
restrictions inflicted by some company.
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